Any business that wants to thrive needs to be earning a profit. To do this, you need customers in your store or clicking onto your website and buying from you. That means, that the acquisition of new customers is often the lifeblood of any business.
There is a lot of false information out there, and a lot of people who try and sell you on bad advice.
To Be Successful In The Business World, You Need People Buying From You.
You need to know how to get targeted business leads.
There is a process that ensures that you always have a pool of potential customers to sell to. It is called lead generation.
Lead generation where someone hands over their information willing to you so that you can sell them on a product later.
Lead generation is simple, but like most things, it can get complicated when you get into it. The advantage of lead generation is that you're not constantly scrabbling for people to sell to.
Instead of having to cold call or spend huge amounts of money on advertising, you can instead focus on selling to people who have expressed interest in what you offer and are far more likely to buy from you than the average person.
A lead, by definition, is someone who has expressed interest in your product or service and has given you information that you can follow up with, and try to sell them on your product or service.
In this article, you’ll get the complete guide on how to get targeted business leads for your business, specifically online.
The fundamentals can be applied to all lead generation.
There are many ways to go about getting targeted leads for your business. But there’s something you must look at first.
To Be Successful In Getting Targeted Business Leads, You Must Know Your Customer.
If you don’t follow this step, your lead generation will be a failure. The reason to generate leads in the first place is so that you get together a list of people who could potentially be interested in what you have to offer.
If you sold laptops, the people you’d want as leads are people who are looking to buy laptops! Sounds simple, but it needs to be said.
You must know your customer deeply before you can begin to target them for lead generation.
What are their desires? What are they missing in their life? What keeps them up at night? And, how will your product benefit them?
If you can’t do this, then you’ll struggle to generate leads. Your product needs to solve a problem, and your lead generation must ensure that you begin to prove that you can solve this problem for your customers.
So, the process here is two parts. Your final product must appeal to your target market, but your lead generation must do the same. You must pre-sell them before you can sell to them.
The Basic Rundown Of How To Get Targeted Business Leads.
A potential lead clicks onto your website. You caught their attention through a targeted Facebook ad and now they want to find out more.
As they scroll through your landing page they are presented with an offer. Sign up with your email and name to get a free report. Because this person is in your target market, and you have tailored the free offer just for them, they happily sign up to the report.
A few moments later, they have an email with an attachment, the free report. They read it and find the information useful, but are left with a feeling that they could get more if they spent money on your business.
And you, you’ve got a lead. You now have their email and name, and in the future, you can pitch them on the product that will fulfill their need. That’s how lead generation works.
There are many ways to go about Lead Generation, and it all depends on your business. We will cover some of the ones that are becoming more and more essential in today’s world.
How To Get Targeted Business Leads With Social Media.
Social Media can be a great way to generate leads. Everyone is becoming more and more connected, and they are spending more time on social media.
A Business Facebook page with a lot of likes becomes a powerful lead generation tool in the right hands.
Everyone who likes your page is a lead in a way, as they have expressed interest in what you are doing.
Here’s a quick rundown of how to generate leads on social media. This applies to all major social media websites, such as Facebook, Instagram, Twitter, and Linkedin.
How To Get Targeted Business Leads On Social Media List:
- Post frequently, and post content that’ll have value to your potential customers.
- Run competitions to generate interest in your business and to capture email addresses.
- Post links to your business and gets people from social media to your website.
- Don’t try and make a sale with every post, but instead focus on what your followers want from you, and ensure that there are positive interactions on your page.
The thing with social media is while you can have massive reach, the real master in lead-generation is building your own email list with your own website.
Social Media’s main use is directing these leads to your landing page, where they are given an offer.
The Landing Page and The Free Offer – How to Get Targeted Business Leads.
We’ve just discussed how to get traffic to your website with social media, but you can also consider SEO and paid traffic. If you can do SEO right, you can save a lot of money.
People will search up what you offer on google, see your page, and click onto your website. Paid traffic works better if you are trying to make a sale straight away instead of generating a lead.
Once you have traffic on your website, you need to be ready to convert that traffic into leads.
That means, the traffic must end up on a landing page, that is catered just for your target market.
It must interest who you are trying to sell to, and ensure that they don’t click off seconds later.
Then, as they scroll, you can either have a pop-up form or a form at the bottom of your website that enables them to sign up for the offer. There are many different plugins you can use to ensure that this form isn’t intrusive and has a positive effect on whoever is reading your website.
This is where you have the free offer in place. It’s the switch, for their name and email, you’ll give them a free eBook, video-course, or guide.
If you are offering real value, then they won’t be able to refuse. They’ll add their email and name, and you’ll get a new lead to your list, that you can pitch to later.
That’s how to get targeted business leads. Here we’ve covered how to do this online, but there are many other ways to go about it. The fundamentals remain the same.
You must offer your potential lead something that piqued their curiosity, that gets them interested and offers them value so that they hand over their information to you.
If you’ve found this information useful, make sure you share it so that it can help others with acquiring leads.